On a practical point the name won't fit on the board in the car park unless it's written very, very small.

Who calls the County Ground Swindon the Energy Check Stadium? The country is littered with stadium name changes but the new names are never mentioned.

Like I have said several times there are always reasons behind decisions like this.

So many valid points above that it’s a wonderful thread to be a part of, active and healthy debate. Especially the point about previous CTFC directors that have sat in the throne and done so much for the club but knowing Neil, no decision is taken lightly and if this has gone through, there will be benefit to CTFC in doing so..

We would not be where we are now without Neil’s vision, Jane’s hard work and patience and certainly not without the backing of the family and friends, volunteers and such that have helped this vision become reality..

Seeing posts like “I’ve just ripped my tickets up” and “I hate it” aren’t going to be nice to see as a club. If this is nothing more than a gesture from the club to NB and Thornbury Surfacing for their unrelenting support of this club then so be it. Believe me when I say worse has happened at clubs than a change of the name of the ground..

COYMB

As Barnum once said "there's no such thing as bad publicity".
Interesting one this, and no surprise it's provoked a healthy debate. 
From a business man's point of view Neil will no doubt benefit, with his company name being very prominent in all future publicity connected to the club.  Nothing wrong with that, and a sound business decision taken in isolation.  From the traditionalist supporters viewpoint it's another sign that "things ain't what they used to be".  Well that's the reality of the world we live in today - clubs from the very top down (Etihad, Emirates etc) have to be commercially driven, and clubs such as ours (if they have any ambition) are no different.  Someone has already mentioned the County Ground being renamed The Energy Check County Ground.  Apart from Wiltshire Radio having to give it the full name on their broadcasts who else calls it that?  No one.  Anyone who invests heavily in our club, with clear intentions to continue to develop CTFC, has the right to call the "stadium" (makes me smile too) what they like - it's still thankfully situated in Hardenhuish Park, it's still a proper old atmospheric football ground situated in the heart of the community (unlike other new build grounds stuck out on the edge of town with good facilities but zero atmosphere), and it'll still be called the 'Town Ground" by the vast majority of Chippenham people, including myself.  Just be grateful Neil doesn't own a septic tank company ;-) 

I'll stop there before I get accused of sharing an office with The Voice.

No problem with the name addition. I say addition as many sides keep their old name as the second line of their address.

The Thornbury Surfacing Ltd Stadium
Hardenhuish Park
Bristol Road
Chippenham

Is just fine by me.

About time we caught up with the 21st century, probably the only team in our league not to have a stadium sponsor/name.

As for the actual name it recognises the current chairman’s vast investment in the club and I for one am very grateful.